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New Look

Flávio de Carvalho

1956

In 1956, the New Look, a summer outfit designed for the “new man” of the Tropics, was launched on Flávio de Carvalho’s non-conforming body. This contemporary dress code was informed by the artist’s extensive research into the dress cultures of diverse periods and geographies. The architect took to the streets in a prêt-à-porter protest against the inadequacy of European dress for inhabitants of tropical cities. This strolling manifesto contested the narrow constraints embedded in Christian notions of religion, family, and private property. In this one-person fashion promenade, the city not only became a public stage but was used to demonstrate how cities are made of moving bodies. The New Look makes a fundamental link between the garments we wear and how our bodies inhabit and transform the world.

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